Commercials

                                        Men’s Women

The Surface Meaning:    The ad uses a “lovely” well-dressed girl to draw the attention of a slightly shabby young man that normally wouldn’t approach a woman like her. Luckily for him, Chicken McNuggets can do more than just taste good. They can also serve as the conversation starter he needs.
The Advertiser’s Intended Meaning:    The advertiser is trying to portray the Chicken Mcnuggets as a cheap, enjoyable meal. They are the perfect treat for a memorable moment.
The Cultural or Ideological Meaning:    The commercial uses dim lighting, giving the McDonald’s the feel  of a fancier, much more expensive restaurant. It is made for the dingy fast food joint to seem like a classy place with romantic appeal. The man offering advice is made to be an older gentleman, giving off the impression of wisdom and experience to underscore the brilliance of his chicken nugget idea. The young guy is suddenly confident enough to approach the girl. He has the perfect tool to sweep this beautiful woman off her feet for a low price.



http://www.youtube.com/watch?v=7faQMTu3bcU&feature=results_main&playnext=1&list=PL819D4077A21A5848   

                                       Women’s Women


The Surface Meaning:    The ad shows a young mother singing her daughter to sleep as she drives in her nice car, ready to enjoy a girl’s night out.
The Advertiser’s Intended Meaning:    The advertiser is trying to show that the Dodge Journey is an excellent car for a loving mother who likes to go out and have fun occasionally.
The Cultural or Ideological Meaning:    A caring mother will provide comfort and protection for her children. The ad shows the love the woman has for her child as she gently sings her daughter to sleep. Doing so, the ad emphasizes the safety of the Dodge Journey. The woman’s husband thanks her, showing that she is happily married to a man that is willing to help care for their children, leaving the woman worry-free. The camera pulls away to reveal the woman’s friends in the car, all asleep from the woman’s lovely lullaby. The mother has power. The ad shows that this is the car for a well put together woman such as the young mother.



http://www.youtube.com/watch?v=niHV9IWiXkQ


                                        Men’s Men
               

The Surface Meaning:     The ad looks into the dreams of a married couple. Starting off with the beautiful, peaceful fantasy of the wife, the ad then switches to the exciting, manly dream of the husband which of course has to include the magnificent Kia Optima.
The Advertiser’s Intended Meaning:    The advertiser depicts the car as a “dream car”. The Optima is car for a real man that wants a break from a quiet life to enjoy some chaos.
The Ideological or Cultural Meaning:    The husband is driving on a racetrack surrounded by young, scantily dressed women, cheering him on and making him seem desirable, attractive. The ad plays ‘”Kickstart My Heart” to show that with this car, life is a party. Of course there is a giant sandwich, possibly connected to the joke that the wife needs to make her man a sandwich. The ad also throws in plenty of other manly ideas such as lumberjacks and rhino riding to add to the masculinity of the car and to emphasize that the Optima is indeed a dream car. The ad finishes with the man breaking into his wife’s dream and whisking her away from her fantasy hunk because her husband is all the man she needs.



http://www.youtube.com/watch?v=lHZbXvts0LE&feature=results_main&playnext=1&list=PLE0BECAA9ECC8DC07


                                      Women’s Men


The Surface Meaning:     The Aquafina commercial shows the love story of a young woman, starting at the very beginning and showing the role of the bottled water.
The Advertiser’s Intended Meaning:     The advertiser uses this sweet, simple love story to emphasize the purity of the Aquafina water.
The Ideological or Cultural Meaning:    The ad attempts to appeal to women by using a simple, sweet love story, making sure that the Aquafina is present throughout the tale. The woman stealing the man’s bottled water is when the couple first meets. This gives the Aquafina a romantic connotation every other time the water appears. The water is now a significant, eye-catching piece of the ad. The Aquafina is there when the man proposes and when the couple’s daughter takes her first steps. The ad is directed towards women who are susceptible to a good love story. The uncomplicated relationship is as pure as the Aquafina.


http://www.youtube.com/watch?v=kCB4e2EE6Zk