Men’s Women
The Surface Meaning: The ad uses a “lovely” well-dressed girl to draw the attention of a slightly shabby young man that normally wouldn’t approach a woman like her. Luckily for him, Chicken McNuggets can do more than just taste good. They can also serve as the conversation starter he needs.
The Advertiser’s Intended Meaning: The advertiser is trying to portray the Chicken Mcnuggets as a cheap, enjoyable meal. They are the perfect treat for a memorable moment.
The Cultural or Ideological Meaning: The commercial uses dim lighting, giving the McDonald’s the feel of a fancier, much more expensive restaurant. It is made for the dingy fast food joint to seem like a classy place with romantic appeal. The man offering advice is made to be an older gentleman, giving off the impression of wisdom and experience to underscore the brilliance of his chicken nugget idea. The young guy is suddenly confident enough to approach the girl. He has the perfect tool to sweep this beautiful woman off her feet for a low price.
http://www.youtube.com/watch?v=7faQMTu3bcU&feature=results_main&playnext=1&list=PL819D4077A21A5848
Women’s Women
The Surface Meaning: The ad shows a young mother singing her daughter to sleep as she drives in her nice car, ready to enjoy a girl’s night out.
The Advertiser’s Intended Meaning: The advertiser is trying to show that the Dodge Journey is an excellent car for a loving mother who likes to go out and have fun occasionally.
The Cultural or Ideological Meaning: A caring mother will provide comfort and protection for her children. The ad shows the love the woman has for her child as she gently sings her daughter to sleep. Doing so, the ad emphasizes the safety of the Dodge Journey. The woman’s husband thanks her, showing that she is happily married to a man that is willing to help care for their children, leaving the woman worry-free. The camera pulls away to reveal the woman’s friends in the car, all asleep from the woman’s lovely lullaby. The mother has power. The ad shows that this is the car for a well put together woman such as the young mother.
http://www.youtube.com/watch?v=niHV9IWiXkQ
Men’s Men
The Surface Meaning: The ad looks into the dreams of a married couple. Starting off with the beautiful, peaceful fantasy of the wife, the ad then switches to the exciting, manly dream of the husband which of course has to include the magnificent Kia Optima.
The Advertiser’s Intended Meaning: The advertiser depicts the car as a “dream car”. The Optima is car for a real man that wants a break from a quiet life to enjoy some chaos.
The Ideological or Cultural Meaning: The husband is driving on a racetrack surrounded by young, scantily dressed women, cheering him on and making him seem desirable, attractive. The ad plays ‘”Kickstart My Heart” to show that with this car, life is a party. Of course there is a giant sandwich, possibly connected to the joke that the wife needs to make her man a sandwich. The ad also throws in plenty of other manly ideas such as lumberjacks and rhino riding to add to the masculinity of the car and to emphasize that the Optima is indeed a dream car. The ad finishes with the man breaking into his wife’s dream and whisking her away from her fantasy hunk because her husband is all the man she needs.
http://www.youtube.com/watch?v=lHZbXvts0LE&feature=results_main&playnext=1&list=PLE0BECAA9ECC8DC07
Women’s Men
The Surface Meaning: The Aquafina commercial shows the love story of a young woman, starting at the very beginning and showing the role of the bottled water.
The Advertiser’s Intended Meaning: The advertiser uses this sweet, simple love story to emphasize the purity of the Aquafina water.
The Ideological or Cultural Meaning: The ad attempts to appeal to women by using a simple, sweet love story, making sure that the Aquafina is present throughout the tale. The woman stealing the man’s bottled water is when the couple first meets. This gives the Aquafina a romantic connotation every other time the water appears. The water is now a significant, eye-catching piece of the ad. The Aquafina is there when the man proposes and when the couple’s daughter takes her first steps. The ad is directed towards women who are susceptible to a good love story. The uncomplicated relationship is as pure as the Aquafina.
http://www.youtube.com/watch?v=kCB4e2EE6Zk
Thursday, September 13, 2012
Monday, September 3, 2012
My Bucket List
The Scarlet Letter
By: Nathaniel Hawthorne
Hoping to expand upon my list of classics and honestly interested in this tale, the book seemed like a reasonable reading candidate. The general tale is known by many even if the specifics are not, kind of like The Wizard of Oz. This book just seems like a book someone must read in their lifetime.
The Fault in Our Stars
John Green
This realistic fiction novel would be a change from the fantasy tales that I normally end up reading. Although very depressing, this love story about two teens plagued by cancer will be realistic, a break from the sometimes overly ludicrous. Even if the description of the book may not be the most enjoyable, the story does appear to be well written.
The Joy Luck Club
By: Amy Tan
This book tells the tale of four Chinese mothers, and their difficulties as they try to raise their children in America. The book has the appeal of divulging insight into a different culture and the ability to reveal the struggles of a newcomer's struggles as they try to incorporate themselves into the new society.
The Kite Runner
By:Khaled Hosseini
This story about the friendship of two boys with completely different lifestyles, having been published in a multitude of languages, must have plenty of pros. This historical fiction will not just be an intriguing tale but also provide information from a different viewpoint.
Grendel
By:John Gardner
An eye-catching title, I immediately wondered if this story was at all related to the creature from Beowolf. Upon discovering that this was the case, I began to try to recall the character to my mind. I came up with nothing and now wonder who or what exactly Grendel was. The setting of the tale should be somewhat familiar, but with a difference in style.
Memoirs of a Geisha
By:Arthur Golden
Another historical fiction, this book takes place in Kyoto during WWII. While it is not based on the war, the story is bound to have interesting conflicts due to the period of battling. The book will not only give insight into different cultures but a different time period.
The Hobbit
By: J.R.R. Tolkien
Having seen the enjoyable Lord of the Rings movies, the books should have some merit of entertainment for me. While the ending won't exactly be a huge surprise because the book is a prequel, the tale of Bilbo Baggins and his role with the ring is a mystery. After i have read the book, I will then be ready to see the fast approaching movie.
Dune
By: Frank Herbert
This tale has the appeal of science fiction. This series appears to be highly exalted. A whole new world will be explored within these pages. Science fiction tends to be filled with unique ideas. Whether these ideas are agreeable or not of course will vary from person to person but one must first read the story to form an opinion.
The Girl with the Dragon Tattoo
By: Stieg Larson
An adventurous, hopefully fast-paced book, this story should be good for a simple, enjoyable read. Having had enough backing to be made into a movie, this mystery must have plenty of good reviews. This book seems like it would be a nice book to sit down with to just read and relax.
The Notebook
By: Nicholas Sparks
A popular love story written by a well-known author which was made into a popular movie, I'm drawn to this book out of pure curiosity. I've somehow managed to have never seen the movie and now I want to know, why does everyone seem to like this tale so well?
By: Nathaniel Hawthorne
Hoping to expand upon my list of classics and honestly interested in this tale, the book seemed like a reasonable reading candidate. The general tale is known by many even if the specifics are not, kind of like The Wizard of Oz. This book just seems like a book someone must read in their lifetime.
The Fault in Our Stars
John Green
This realistic fiction novel would be a change from the fantasy tales that I normally end up reading. Although very depressing, this love story about two teens plagued by cancer will be realistic, a break from the sometimes overly ludicrous. Even if the description of the book may not be the most enjoyable, the story does appear to be well written.
The Joy Luck Club
By: Amy Tan
This book tells the tale of four Chinese mothers, and their difficulties as they try to raise their children in America. The book has the appeal of divulging insight into a different culture and the ability to reveal the struggles of a newcomer's struggles as they try to incorporate themselves into the new society.
The Kite Runner
By:Khaled Hosseini
This story about the friendship of two boys with completely different lifestyles, having been published in a multitude of languages, must have plenty of pros. This historical fiction will not just be an intriguing tale but also provide information from a different viewpoint.
Grendel
By:John Gardner
An eye-catching title, I immediately wondered if this story was at all related to the creature from Beowolf. Upon discovering that this was the case, I began to try to recall the character to my mind. I came up with nothing and now wonder who or what exactly Grendel was. The setting of the tale should be somewhat familiar, but with a difference in style.
Memoirs of a Geisha
By:Arthur Golden
Another historical fiction, this book takes place in Kyoto during WWII. While it is not based on the war, the story is bound to have interesting conflicts due to the period of battling. The book will not only give insight into different cultures but a different time period.
The Hobbit
By: J.R.R. Tolkien
Having seen the enjoyable Lord of the Rings movies, the books should have some merit of entertainment for me. While the ending won't exactly be a huge surprise because the book is a prequel, the tale of Bilbo Baggins and his role with the ring is a mystery. After i have read the book, I will then be ready to see the fast approaching movie.
Dune
By: Frank Herbert
This tale has the appeal of science fiction. This series appears to be highly exalted. A whole new world will be explored within these pages. Science fiction tends to be filled with unique ideas. Whether these ideas are agreeable or not of course will vary from person to person but one must first read the story to form an opinion.
The Girl with the Dragon Tattoo
By: Stieg Larson
An adventurous, hopefully fast-paced book, this story should be good for a simple, enjoyable read. Having had enough backing to be made into a movie, this mystery must have plenty of good reviews. This book seems like it would be a nice book to sit down with to just read and relax.
The Notebook
By: Nicholas Sparks
A popular love story written by a well-known author which was made into a popular movie, I'm drawn to this book out of pure curiosity. I've somehow managed to have never seen the movie and now I want to know, why does everyone seem to like this tale so well?
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